Behavioural biases: a comprehensive list

‘Choice overload’, ‘placebo effect’ and ‘cognitive dissonance’ are just a few of the phrases used to describe behavioural biases. Terms like ‘choice overload’ are relatively easy to grasp: simply put, too much choice makes us indecisive. But how confident would you feel leading a conversation about ‘unit bias’?

With so much information about biases scattered across the internet it can seem impossible to find a definitive list. Yet psyfitec.com has come to the rescue by recently producing and publishing a single document that lists biases from A to Z. They have defined names and meaning, and in an additional act of heroism have linked to case studies and more insightful explanations of the terms. You can find this gem of a document here.